Seller Resources

Seller's Guide (Preview)

Fill out the form on the right to download your full copy of our 26 page seller's guide!

Working With A Windermere Agent

The Services You Receive When Working With A Windermere Agent

› Explain basic real estate principles and paperwork

› Do a Comparative Market Analysis (CMA) to help determine your home’s value

› Help determine the right selling price

› Assist you in preparing your home for sale

› Market your home to buyers and other agents

› List your home on Realtor.com, Windermere.com and other real estate websites

› Keep you up-to-date on current market activity, as well as comments from potential buyers and agents about your home

› Assist you with the purchase and sale agreement

› Negotiate with buyers and their agents on your behalf

› Track contingencies and ensure contract deadlines are met

› Work with the escrow company to ensure all documents are in order and on time

The Benefits To You

› Be more likely to get the highest return on your investment

› Decrease your days on market

› Understand all the terms, processes and paper work involved

› Have exposure to more buyers and agents with qualified buyers

› Have current market information to make informed decisions

› Have a skilled negotiator on your side

› Have peace of mind that the details are being handled

Pricing Your Property

DANGERS OF PRICING ABOVE MARKET VALUE:

› True target buyers may not see your property because it’s listed out of their price range.

› Buyers in the higher price point may compare your home to other homes at that price and consider it a bad value.

› It may sit on the market longer and sell for less than asking price. MLS statistics show that the longer a home is on the market, the lower the sales price.

HERE'S HOW I WILL PRICE AND POSITION YOUR PROPERTY FOR THE HIGHEST RETURN:

› Analyze current market conditions and sales prices of comparable properties.

› Discuss your goals and needs.

› Advise you about ways to make your property more attractive to buyers.

› Create a comprehensive marketing plan targeting the most likely buyers.

› Market your property to other agents, and get their feedback on its price and presentation.

› Keep you up-to-date on sales activity and market conditions.

Professional Photos & Video

The old adage says, “A picture is worth a thousand words.” There is a reason that some adages become old… because they are so true.

Statistically we know that 93 percent of buyers use the Internet during their home search, and 87 percent of them cite photos as a “very useful” aspect of their online search*. If they don’t like what they see, many potential buyers won’t bother to see your home in person.

In order to make the best first impression, we display only professional photography that will appeal to as many buyers as possible.

Professional photographers have the lighting, equipment, and know-how to showcase your home’s most flattering aspects. This helps your home stand out from the competition, increasing buyer interest and potentially your final sales price.

Often times brokers in our office are now utilizing full professionally made listing videos as well, including drone shots for aerial footage.

Digital Marketing

According to a national survey, 93 percent of home buyers use the Internet to search for homes. When you’re ready to sell your home, you should expect your agent to have a plan for marketing your home online.

We will post your home on Windermere.com, and because we are members of the Multiple Listing Service, your listing will also appear on all other major participating brokerage sites in the area. Windermere's listings also appear on real estate search sites like Realtor.com®, Trulia and Zillow, with nearly 300 million combined monthly visits.

Your home is your most treasured asset. Don’t miss out on this crucial opportunity to reach buyers in your community, and beyond.

Preparing Your Home For Market

Properly preparing your home for sale is one of the best ways to make a favorable impression that will help it sell more quickly and for the best price. We can help you stage your home or refer you to an accredited staging professional. But there are a lot of things you can do yourself, both before and during showings, to improve its appeal. We will help coordinate these things and make sure we complete everything on our prep checklist.